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Mizo shawl get Geographical Indication tags

New Delhi, August 16, 2019 : A colourful shawl from Mizoram are the latest products to have been granted the Geographical Indication (GI) tag by the government.

A GI product is recognised as originating from a specific geographical origin possessing qualities or reputation related to its origin. The GI tag is exclusive and a similar item originating from a different location is not allowed to use it.

“The GI under the Department for Promotion of Industry and Internal Trade (DPIIT) has recently registered four new GIs. Tawlhlohpuan and Mizo Puanchei from the State of Mizoram are the latest additions to the list of registered GIs,” according to an official release.

Tawlhlohpuan, a compactly woven fabric from Mizoram, is known for warp yarns, warping, weaving and intricate designs that are made by hand, the release said. Tawlhlohpuan, which holds high significance in the Mizo society, is produced throughout the Mizoram — Aizawl and Thenzawl town being the main centres of production.

The second product originating from Mizoram extended the GI status is the Mizo Puanchei, a colourful Mizo shawl considered essential by most women from the State and a common costume in Mizo festive dances and official ceremonies. “The weavers insert the designs and motifs by using supplementary yarns while weaving to create this beautiful and alluring textile,” the release said.

GI products can benefit the rural economy in remote areas, by supplementing the incomes of artisans, farmers, weavers and craftsmen and the DPIIT has been taking initiatives to promote and market GI products.

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